Sales promotion cannot ____.
a. reduce the introduction of new products to the trade
b. neutralize competitive advertising and sales promotions
c. hold current users by encouraging repeat purchases
d. increase product usage by loading consumers
e. permanently stop an established brand's declining sales trend
Question 2
Please indicate your opinion on congressional spending and tax reform. This question
a. would be a good opening question for a survey.
b. uses the funnel approach.
c. contains an implicit assumption.
d. is double-barrelled.
e. is dichotomous.