Author Question: ____ occurs when a competitor or other party clicks on a sponsored link repeatedly in order to foul ... (Read 139 times)

EY67 · **on:** Jun 28, 2018

____ occurs when a competitor or other party clicks on a sponsored link repeatedly in order to foul up advertising effectiveness.
a. Spamming
b. Phishing
c. Click fraud
d. Behavioral targeting
e. Keyword-matching

Question 2

What characteristic must a scale possess in order for the researcher to compute the ratio of the magnitude of the numbers?
a. It must have an arbitrary zero point.
b. The range of the absolute scale intervals must be divisible by two.
c. It must use only integers.
d. It must have an absolute zero point.
e. The modal ratio must be greater than two.