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Author Question: Phishing occurs when a competitor or other party clicks on a sponsored link repeatedly in order to ... (Read 35 times)

Jipu 123

  • Hero Member
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on: Jun 29, 2018
Phishing occurs when a competitor or other party clicks on a sponsored link repeatedly in order to foul up advertising effectiveness.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The goodwill that an established brand has built up over its existence is _____.
 a. important only to marketing
  b. brand dress
  c. its value
  d. brand equity
  e. brand safety


diana chang

  • Sr. Member
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Reply #1 on: Jun 29, 2018
Answer to Question 1

False

Answer to Question 2

d


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