Author Question: Procter & Gamble has created a web site called The People's Choice that focuses on entertainment ... (Read 208 times)

washai · **on:** Jun 28, 2018

Procter & Gamble has created a web site called The People's Choice that focuses on entertainment and allows consumers to share their views on matters such as reality TV programs, entertainers, musicians, etc. This is an example of a ____ site.
a. customized product
b. social networking
c. sales promotion
d. product placement
e. video advertising

Question 2

Which of the following statements is INCORRECT with respect to ordinally scaled variables?
a. The difference between the first- and second-ranked people is the same as the difference between the second- and third-ranked people.
b. Both the median and mode are permissible measures of average.
c. We can transform an ordinal scale in any way we wish as long as we maintain the basic ordering of the objects.
d. The ordinal scale implies identity.
e. The ordinal scale implies relative standing on the measured attributes.