Author Question: An open-ended question allows respondents to freely reply using their own words without limitations ... (Read 46 times)

Wadzanai · **on:** Jun 28, 2018

An open-ended question allows respondents to freely reply using their own words without limitations to a fixed set of possible answers.
a. True
b. False
Indicate whether the statement is true or false

Question 2

In recent years there have been increased efforts on the part of advertisers and their agencies to locate new media that are ____ than the established media.
a. more geographically dispersed
b. easier to buy, more efficient, and more conducive to audience segmentation
c. less fractionalized and impersonal
d. more relationship oriented
e. less costly, less cluttered, and more effective