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Author Question: When a marketing communicator wishes to build mental ropes between a brand and some feature or ... (Read 72 times)

olgavictoria

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on: Jun 28, 2018
When a marketing communicator wishes to build mental ropes between a brand and some feature or benefit of that brand in consumers' memories, s/he is attempting to facilitate ____.
 a. establishment of new packets of information
  b. connection of new schemas
  c. use of sensory stores
  d. storage in short-term memory
  e. strengthening of linkages

Question 2

Business models in the B2C space are entirely different from business models in the B2B space.
 
 Indicate whether the statement is true or false


mammy1697

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Reply #1 on: Jun 28, 2018
Answer to Question 1

E

Answer to Question 2

F


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