Author Question: The veracity dimension of Big Data is considered the most challenging of all. a. True b. False ... (Read 71 times)

asan beg · **on:** Jun 28, 2018

The veracity dimension of Big Data is considered the most challenging of all.
a. True
b. False
Indicate whether the statement is true or false

Question 2

The popularity of direct marketing has been growing among consumers and business organizations for quite a while. Describe three factors driving this growing popularity.

kjo;oj · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

False

Answer to Question 2

From the consumer's standpoint, direct marketing provides an unmatched level of convenience. In addition, consumers have adopted more liberal views about the use of credit and the accumulation of debt making them more receptive targets. The introduction of toll-free 800 phone numbers has also made it simpler to respond to direct marketing appeals. Finally, the advent of the computer has allowed consumers more ways to respond to marketing efforts and provided marketers with easy ways to track, keep records on, and interact with vast numbers of consumers.