Author Question: The swimming up the river situation occurs when a proposed positioning represents a competitive ... (Read 86 times)

Chloeellawright · **on:** Jun 28, 2018

The swimming up the river situation occurs when a proposed positioning represents a competitive advantage for a trivial product feature or benefit but does not represent something that would give consumers compelling reasons to select the brand positioned as such.

Indicate whether the statement is true or false

Question 2

Which of the following is not a strategic driver of the Internet economy?
a. Speed is essential to successful Internet operations.
b. Employees can easily be substituted for one another.
c. Making it possible to deal with customers on a 1-to-1 basis.