Author Question: Poor creative executions are more a matter of structure than talent according to John Sweeney, a ... (Read 23 times)

crobinson2013 · **on:** Jun 28, 2018

Poor creative executions are more a matter of structure than talent according to John Sweeney, a former creative director. He offered all of the following pieces of advice as strategies to ensure good creative work EXCEPT:
a. insist promotional messages are varied
b. expect creative staff to try new ideas
c. reward ideas consistent with the advertising vision
d. allow flexibility for creative ideas to unfold

Question 2

Advertising is the only marcom tool that can effectively use signs in the creation of messages.

Indicate whether the statement is true or false