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Author Question: Poor creative executions are more a matter of structure than talent according to John Sweeney, a ... (Read 62 times)

crobinson2013

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on: Jun 28, 2018
Poor creative executions are more a matter of structure than talent according to John Sweeney, a former creative director. He offered all of the following pieces of advice as strategies to ensure good creative work EXCEPT:
 a. insist promotional messages are varied
  b. expect creative staff to try new ideas
  c. reward ideas consistent with the advertising vision
  d. allow flexibility for creative ideas to unfold

Question 2

Advertising is the only marcom tool that can effectively use signs in the creation of messages.
 
 Indicate whether the statement is true or false


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CharlieArnold

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Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

F


crobinson2013

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Reply 2 on: Jun 28, 2018
Gracias!

nguyenhoanhat

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Reply 3 on: Yesterday
:D TYSM

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