Poor creative executions are more a matter of structure than ...

[crobinson2013]

Poor creative executions are more a matter of structure than talent according to John Sweeney, a former creative director. He offered all of the following pieces of advice as strategies to ensure good creative work EXCEPT:
 a. insist promotional messages are varied
  b. expect creative staff to try new ideas
  c. reward ideas consistent with the advertising vision
  d. allow flexibility for creative ideas to unfold

Question 2

Advertising is the only marcom tool that can effectively use signs in the creation of messages.
 
 Indicate whether the statement is true or false

[CharlieArnold]

Answer to Question 1

A

Answer to Question 2

F

[crobinson2013]

TYSM

[deja]

Gracias!