The ultimate objective of IMC is to ____.
a. start with the customer or prospect
b. move people to action
c. carefully select those tools that are most appropriate for the communications objective at hand
d. use as many communications outlets as possible to reach the target audience
e. speak with a single voice
Question 2
Which of the following statements about depth interviews in NOT true?
a. They are used to conduct exploratory research.
b. They don't require a random sample.
c. They are usually informal.
d. They often yield a final, conclusive answer to the problem.
e. All of these are correct.
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