After determining that a prospect is a potential customer, the ...

[penguins]

After determining that a prospect is a potential customer, the sales person must do ________ to gather as much information about the customer as possible.
 a. presales research
 b. preliminary planning
 c. precall planning
 d. background checking

Question 2

Stan is concerned with the accuracy of the measures he is using to examine consumers' attitude toward environmental marketing. He is concerned about his measures':
 a. reliability.
 b. consistency.
 c. validity.
 d. constructivity.

[peilian]

Answer to Question 1

c

Answer to Question 2

c