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Author Question: The book describes three distinct challenges that complicate the execution of advertising in ... (Read 24 times)

jessicacav

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on: Jun 28, 2018
The book describes three distinct challenges that complicate the execution of advertising in international settings. The three challenges that must be overcome are
 a. the verbal, the visual, and the symbolic.
  b. product, promotion, and price.
  c. creative, media, and regulatory.
  d. comprehension, retention, and interpretation.

Question 2

Which of the following encapsulates what a brand is intended to stand for in its target market's mind and then consistently delivers the same idea across all media channels?
 a. positioning statement
  b. contact point
  c. relationship statement
  d. creative brief
  e. creative platform


amandalm

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Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

A


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jessicacav

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Reply #2 on: Jun 28, 2018
Thank you


amandalm

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Reply #3 on: Jun 28, 2018
No problemo


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