Author Question: Supporters of the globalization of international advertising campaigns focus on similarities between ... (Read 59 times)

mikaylakyoung · **on:** Jun 28, 2018

Supporters of the globalization of international advertising campaigns focus on similarities between countries. Supporters of the localization of international advertising campaigns focus on the differences.

Indicate whether the statement is true or false

Question 2

The ultimate goal of integrated marketing communications is to ____.
a. increase brand awareness
b. affect the behavior of the targeted audience
c. learn how to outsell the competition
d. lower production costs
e. All of these are correct.