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Author Question: How does culture affect international advertising campaigns? In a short essay, provide an example of ... (Read 56 times)

beccaep

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How does culture affect international advertising campaigns? In a short essay, provide an example of an international advertising campaign which was unsuccessful due to cultural differences.
 
  What will be an ideal response?

Question 2

Falcon Enterprises is an MNE that uses price competition and relative market share to establish internal performance benchmarks and standards. The firm is most likely applying a system of ________.
 
  A) bureaucratic control
  B) market control
  C) standardization control
  D) clan control


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mrphibs

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beccaep

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Reply 2 on: Jul 7, 2018
Excellent


jomama

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Reply 3 on: Yesterday
:D TYSM

 

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