Author Question: Burger King managers believe that all customers are entitled to be served very high quality food. ... (Read 78 times)

burchfield96 · **on:** Jun 28, 2018

Burger King managers believe that all customers are entitled to be served very high quality food. Therefore, they believe that standardization of offerings leads to higher and more consistent quality levels. Which of the following best describes this behavior?
a. values c. product uses
b. rituals d. preferences

Question 2

Systematic decision making requires that message content be dictated primarily by the media vehicle used to reach the target audience.

Indicate whether the statement is true or false