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Author Question: There is an optimum mixture of expenditures between advertising and promotion that can be determined ... (Read 136 times)

itsmyluck

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on: Jun 28, 2018
There is an optimum mixture of expenditures between advertising and promotion that can be determined using computer models.
 
 Indicate whether the statement is true or false

Question 2

The main purpose of discovery-oriented marketing research is to
 a. decide what to do about a planned change.
  b. find out what is happening and why.
  c. describe changes in the internal environment.
  d. describe changes in the external environment.
  e. capture and evaluate the new idea.


firehawk60

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Reply #1 on: Jun 28, 2018
Answer to Question 1

F

Answer to Question 2

b


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