In reality, IMC is little more than a management fad that is ...

[bobypop]

In reality, IMC is little more than a management fad that is short lived.
 
 Indicate whether the statement is true or false

Question 2

The process of trying to identify specific areas where additional information is needed about the marketing environment is called
 a. problem formulation.
  b. environmental analysis.
  c. information assessment.
  d. survey scope.
  e. research focus.

[bhavsar]

Answer to Question 1

F

Answer to Question 2

a