Mr. Olson picks up one of his wife's house decorating magazines, ...

[ap345]

Mr. Olson picks up one of his wife's house decorating magazines, and skims through the pages. There are six ads in the magazine for headache remedies, yet he does not stop to read any of the ads because he does not have a headache and he does not need headache relief. The man is experiencing:
 a. selective attention. c. cognitive dissonance.
  b. post purchase evaluation. d. format conceptualization.

Question 2

What kind of research focuses on describing a population, often emphasizing the frequency with which something occurs or the extent to which two variables are related?
 a. Descriptive
  b. Exploratory
  c. Primary
  d. Secondary
  e. Casual

[Ahernandez18]

Answer to Question 1

A

Answer to Question 2

a