Author Question: There are two obstacles to overcome if a message is to have its intended effect: Consumer resistance ... (Read 106 times)

fagboi · **on:** Jun 28, 2018

There are two obstacles to overcome if a message is to have its intended effect: Consumer resistance to changing previously satisfactory beliefs and which medium is used to deliver the message.

Indicate whether the statement is true or false

Question 2

The marketing manager adjusts the marketing mix elements with the customer as the main target.
a. True
b. False
Indicate whether the statement is true or false