Author Question: The acronym STP stands for a. sales, targeting, and product. c. selling to parents. b. segmenting, ... (Read 80 times)

CQXA · **on:** Jun 28, 2018

The acronym STP stands for
a. sales, targeting, and product. c. selling to parents.
b. segmenting, targeting, and positioning. d. selling the product.

Question 2

Which of the following contributed most to the growth of marketing research?
a. Firms were producing too many unpopular products that no one wanted to buy.
b. Firms were experiencing stiff competition from foreign manufacturers.
c. Firms had to gauge market needs because they could no longer sell all they could produce.
d. Advertising agencies learned they could earn more client fees by doing marketing research.
e. Increased government regulation made marketing research a necessity.