Author Question: While a company may use a variety of themes in establishing a position, it should communicate only a ... (Read 67 times)

elizabeth18 · **on:** Jun 28, 2018

While a company may use a variety of themes in establishing a position, it should communicate only a single theme within any one advertisement.

Indicate whether the statement is true or false

Question 2

Marketing managers have an urgent need for informationthe function traditionally responsible for providing it is
a. marketing communications.
b. accounting.
c. marketing research.
d. manufacturing and development.
e. the Federal Government.