The Consumer Empowerment era of advertising is characterized by great turmoil. At the crux of this turmoil is
a. low inflation, which is keeping ad prices low.
b. high employment, which is making it hard for agencies to fill vacant positions.
c. interactive media, which offers consumers a wide range of new choices for information and product acquisition.
d. mergers and acquisitions in the ad industry, which are creating overly powerful mega-agencies.
Question 2
Despite the dot com meltdown of 2000 and the demise of many websites, Phase II of the e-promotion revolution is:
a. eliminating advertising entirely
b. much more successful
c. likely to decrease in the next decade.
d. in limbo awaiting better ad measurement tools
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