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Author Question: A regional fast food chain, Chopsticks, features rice bowls as a mainline product and is interested ... (Read 96 times)

lb_gilbert

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on: Jun 28, 2018
A regional fast food chain, Chopsticks, features rice bowls as a mainline product and is interested in expanding into a new market. What type of firm might conduct the research needed to expand into the new market?
 a. the advertiser because they know the product best
  b. an advertising agency because it is imaginative
  c. an external facilitator like a marketing or advertising research firm
  d. media organizations because they have large datasets available

Question 2

Event sponsorships can be targeted to household consumers or trade markets. The type of agency that specializes in this form of advertising is called:
 a. An advertising research firm
  b. A client
  c. An event-planning agency
  d. An accounting firm, specializing in the account


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jointhecircus

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Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

C


lb_gilbert

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Reply 2 on: Jun 28, 2018
Gracias!

bblaney

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Reply 3 on: Yesterday
Excellent

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