Author Question: When advertising acts to encourage and maintain brand loyalty it supports successful price ... (Read 131 times)

123654777 · **on:** Jun 28, 2018

When advertising acts to encourage and maintain brand loyalty it supports successful price increases. Economists call this:
a. inelasticity of demand c. direct response advertising
b. selective demand stimulation d. primary demand stimulation

Question 2

Great Outdoors, a manufacturer of camping equipment, sells several lines of tents that are very similar to each other. The company does not want one line of its tents to steal market share from another line of its tents. To protect against this, it must be concerned with
a. creating differences between the lines of tents, based on tangible, real differences.
b. making sure advertising for one line of tents does not appear in the same medium as advertising for another line.
c. primary demand stimulation.
d. effective internal positioning.