Author Question: You have been placed in charge of all promotion for a product that has common appeal in different ... (Read 62 times)

TVarnum · **on:** Jun 28, 2018

You have been placed in charge of all promotion for a product that has common appeal in different cultures around the world. You will most likely engage in
a. global promotion. c. national promotion.
b. international promotion. d. regional promotion.

Question 2

In targeting professionals (such as doctors, lawyers, and teachers) with advertising, the advertiser must be aware that
a. the language and images used in the advertising for this audience often rely on esoteric terminology.
b. the advertising is best placed in general interest magazines such as Time.
c. members of this audience have broad, generalized needs.
d. there are only common circumstances that members of the audience recognize.