The modern selling practice is based upon the principle that the ...

[MGLQZ]

The modern selling practice is based upon the principle that the sales process must be built on a foundation of trust and mutual agreement.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

A major development in recent years involves marketers of specific brands developing newsletters and magazines that focus on their brands, issues related to their brands, and the interests of brand purchasers. These are called _____.
 a. e-magazines
  b. product publications
  c. customized magazines
  d. in-house news sources
  e. blogs

[mceravolo]

Answer to Question 1

True

Answer to Question 2

c