Author Question: One of the resources of the salesperson that help determine effectiveness is the characteristic of ... (Read 51 times)

Shelles · **on:** Jun 28, 2018

One of the resources of the salesperson that help determine effectiveness is the characteristic of the buying task.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Alan is the advertising director for an electronics company. He wants to advertise in a medium where detailed product information can be portrayed with a sense of authority. Alan should use _____ advertising.
a. newspaper
b. billboard
c. magazine
d. radio
e. television