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Author Question: Which of the following is NOT a reason why POP materials go unused by retailers? a. does not satisfy ... (Read 14 times)

Engineer

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on: Jun 28, 2018
Which of the following is NOT a reason why POP materials go unused by retailers?
 a. does not satisfy the retailer's needs
  b. too difficult to set up
  c. too small
  d. only serves to transfer sales from one brand to another but does not increase the retailer's overall sales and profit for the product category
  e. not well-constructed

Question 2

Advertisers and media planners turn to _____ to obtain information on standardized ad rates, contact information, reader profiles and other information regarding magazines.
 a. GfK Mediamark Research
  b. Experian Simmons
  c. National Advertising Association
  d. Nielsen
  e. Standard Rate and Data Services (SRDS)


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djpooyouma

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

e


Engineer

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Reply #2 on: Jun 28, 2018
Thank you :)


djpooyouma

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Reply #3 on: Jun 28, 2018
Happy to help you


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