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Author Question: The two general categories of on-premise signs are _____. a. primary and secondary b. free-standing ... (Read 84 times)

gonzo233

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on: Jun 28, 2018
The two general categories of on-premise signs are _____.
 a. primary and secondary
  b. free-standing and building-mounted
  c. internal and external
  d. temporary and permanent
  e. retailer-provided and manufacturer-provided

Question 2

Discuss why the use of humor in an advertisement might NOT be effective?


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peter

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

Advertisers should proceed cautiously when contemplating the use of humor. First, the effects of humor can differ due to differences in audience characteristics. Second, the definition of what is funny in one country or region of a country is not necessarily the same in another. Finally, a humorous message may be so distracting to an audience that receivers ignore the message content.


gonzo233

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

xoxo123

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Reply 3 on: Yesterday
Excellent

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