The ability of a package to evoke desire is an example of _____. ...

[washai]

The ability of a package to evoke desire is an example of _____.
 a. visibility
  b. information
  c. emotional appeal
  d. workability
  e. gestalt

Question 2

The practice in which advertisers directly or indirectly compare their products against competitive offerings, typically claiming that the promoted item is superior in one or several important purchase considerations, is called _____.
 a. competitive advertising
  b. head-to-head advertising
  c. comparative advertising
  d. frontal-attack advertising
  e. attack advertising

[dmurph1496]

Answer to Question 1

c

Answer to Question 2

c

[washai]

Excellent

[aruss1303]

TYSM