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Author Question: Which of the following is considered a component of the packaging structure? a. color b. design c. ... (Read 165 times)

debasdf

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on: Jun 28, 2018
Which of the following is considered a component of the packaging structure?
 a. color
  b. design
  c. physical materials
  d. size
  e. All of these are correct.

Question 2

Which of the following is FALSE regarding the use of humor in advertising?
 a. Humor is an effective method for attracting attention to advertisements.
  b. Humor enhances liking of both the advertisement and the advertised brand.
  c. Humor enhances source credibility.
  d. Humor does not offer an advantage over nonhumor at increasing persuasion.
  e. The nature of the product affects the appropriateness of using humor.


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johnharpe

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Reply #1 on: Jun 28, 2018
Answer to Question 1

e

Answer to Question 2

c


debasdf

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  • Posts: 570
Reply 2 on: Jun 28, 2018
Excellent

kjohnson

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Reply 3 on: Yesterday
Gracias!

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