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Author Question: MIRROR is an initiative for acquiring standard diagnostics for measuring the performance of in-store ... (Read 51 times)

NClaborn

  • Hero Member
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on: Jun 28, 2018
MIRROR is an initiative for acquiring standard diagnostics for measuring the performance of in-store media.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

When Josh was seventeen, he killed a family of four in a drunk driving accident. As part of his community service, Josh goes around to high schools telling other teens about the terrible thing he did in an attempt to prevent them from doing the same thing. Based on this information, why do you think Josh is considered an attractive source for this type of message?
 a. He is perceived as similar to the audience he is trying to influence.
  b. He has earned a high level of respect due to his accomplishments.
  c. He is physically attractive.
  d. He is an inexpensive endorser for this cause.
  e. He has a high Q-score.


katieost

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Reply #1 on: Jun 28, 2018
Answer to Question 1

False

Answer to Question 2

a


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