Author Question: MIRROR is an initiative for acquiring standard diagnostics for measuring the performance of in-store ... (Read 100 times)

NClaborn

  • Hero Member
  • *****
  • Posts: 560
MIRROR is an initiative for acquiring standard diagnostics for measuring the performance of in-store media.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

When Josh was seventeen, he killed a family of four in a drunk driving accident. As part of his community service, Josh goes around to high schools telling other teens about the terrible thing he did in an attempt to prevent them from doing the same thing. Based on this information, why do you think Josh is considered an attractive source for this type of message?
 a. He is perceived as similar to the audience he is trying to influence.
  b. He has earned a high level of respect due to his accomplishments.
  c. He is physically attractive.
  d. He is an inexpensive endorser for this cause.
  e. He has a high Q-score.



katieost

  • Sr. Member
  • ****
  • Posts: 358
Answer to Question 1

False

Answer to Question 2

a



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Inotropic therapy does not have a role in the treatment of most heart failure patients. These drugs can make patients feel and function better but usually do not lengthen the predicted length of their lives.

Did you know?

Illicit drug use costs the United States approximately $181 billion every year.

Did you know?

More than 4.4billion prescriptions were dispensed within the United States in 2016.

Did you know?

Adolescents often feel clumsy during puberty because during this time of development, their hands and feet grow faster than their arms and legs do. The body is therefore out of proportion. One out of five adolescents actually experiences growing pains during this period.

Did you know?

Approximately 15–25% of recognized pregnancies end in miscarriage. However, many miscarriages often occur before a woman even knows she is pregnant.

For a complete list of videos, visit our video library