Author Question: MIRROR is an initiative for acquiring standard diagnostics for measuring the performance of in-store ... (Read 103 times)

NClaborn

  • Hero Member
  • *****
  • Posts: 560
MIRROR is an initiative for acquiring standard diagnostics for measuring the performance of in-store media.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

When Josh was seventeen, he killed a family of four in a drunk driving accident. As part of his community service, Josh goes around to high schools telling other teens about the terrible thing he did in an attempt to prevent them from doing the same thing. Based on this information, why do you think Josh is considered an attractive source for this type of message?
 a. He is perceived as similar to the audience he is trying to influence.
  b. He has earned a high level of respect due to his accomplishments.
  c. He is physically attractive.
  d. He is an inexpensive endorser for this cause.
  e. He has a high Q-score.



katieost

  • Sr. Member
  • ****
  • Posts: 358
Answer to Question 1

False

Answer to Question 2

a



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

In Eastern Europe and Russia, interferon is administered intranasally in varied doses for the common cold and influenza. It is claimed that this treatment can lower the risk of infection by as much as 60–70%.

Did you know?

Approximately one in four people diagnosed with diabetes will develop foot problems. Of these, about one-third will require lower extremity amputation.

Did you know?

After a vasectomy, it takes about 12 ejaculations to clear out sperm that were already beyond the blocked area.

Did you know?

Excessive alcohol use costs the country approximately $235 billion every year.

Did you know?

Persons who overdose with cardiac glycosides have a better chance of overall survival if they can survive the first 24 hours after the overdose.

For a complete list of videos, visit our video library