Author Question: In-store media include retail digital signage, shopping cart advertising, and floor graphics. a. ... (Read 71 times)

Cooldude101 · **on:** Jun 28, 2018

In-store media include retail digital signage, shopping cart advertising, and floor graphics.
a. True
b. False
Indicate whether the statement is true or false

Question 2

When the receiver finds something in an endorser that they consider attractive, persuasion occurs through a process of _____.
a. identification
b. externalization
c. normalization
d. internalization
e. habituation