Author Question: An example of _____ is an automobile manufacturer paying the expenses of a golf tournament. a. cause ... (Read 60 times)

Melani1276 · **on:** Jun 28, 2018

An example of _____ is an automobile manufacturer paying the expenses of a golf tournament.
a. cause related marketing
b. cause-oriented sponsorship
c. event sponsorship
d. public relations shaping programs
e. publicity reinforcement programs

Question 2

An endorser who is perceived as an expert on a given subject is more persuasive in changing audience opinions pertaining to his or her area of expertise than an endorser who is not perceived as possessing the same characteristic.
a. True
b. False
Indicate whether the statement is true or false