It has been conjectured that epidemics in a social context, ...

[vicotolentino]

It has been conjectured that epidemics in a social context, including the spread of information about new products and their adoption, can be accounted for with the _____.
 a. law of the few
  b. stickiness factor
  c. power of context
  d. word of mouth factor
  e. All of these are correct, except for word of mouth factor.

Question 2

Assume that the advertising agency you work for is interested in writing a policy statement to describe the fundamental aspects of effective advertising. The statement will eventually appear in a promotional brochure for prospects and customers. Your assignment is to write the first draft of this statement.

[DHRUVSHAH]

Answer to Question 1

e

Answer to Question 2

At a minimum, good (or effective) advertising satisfies the following considerations:
1 . It must extend from sound marketing strategy. Advertising can be effective only if it is compatible with other elements of an integrated and well-orchestrated marcom strategy.
2 . Effective advertising must take the consumer's view.Consumers buy product benefits, not attributes, so advertising must be stated in a way that relates to the consumer's needs, wants, and values.
3 . Advertising must find a unique way to break through the clutter. Advertisers continuously compete with competitors for the consumer's attention.
4 . Good advertising should never promise more than it can deliver. Consumers learn quickly when they have been deceived and will resent the advertiser.
5 . Good advertising prevents the creative idea from overwhelming the strategy. The purpose of advertising is to inform and ultimately sell products.

[vicotolentino]

Thank you

[DHRUVSHAH]

Happy to help you