Assume that you are the marketing director for a computer parts ...

[Zoey63294]

Assume that you are the marketing director for a computer parts manufacturer that wants to use rebates as a promotional tool. Explain what rebate fraud is and how you would possibly control this problem.

Question 2

A value proposition is the essence of a message and the reward to the consumer for investing his or her time attending an advertisement.
 a. True
  b. False
 Indicate whether the statement is true or false

[Qarqy]

Answer to Question 1

Rebate fraud occurs by manufacturers, retailers, and consumers themselves. Manufacturers commit fraud when promoting rebate offers but then failing to fulfill them when consumers submit rebate slips with accompanying proofs of purchase. Retailers sometimes advertise attractive rebates but then do not disclose (or disclose only in fine print) that the rebates will not arrive for several months or that the consumer must purchase another item to be eligible for the rebate. Consumers undertake their own form of rebate-related fraud. There is a huge amount of fraud associated with bogus claims paid out to professional rebaters. Fraud occurs when professionals acquire their own cash registers, generate phony cash-register receipts, and send them on to manufacturers to collect refund checks without making the required product purchases.

Postal authorities and marketers are taking aggressive efforts to curtail refunding fraud, such as stating on the refund/rebate forms that they will not send checks to post office boxes, stating that checks will be mailed only to the return address listed on the envelope, and stipulating that printed mailing labels are prohibited.

Answer to Question 2

True

[Zoey63294]

Correct answers!

[Qarqy]

Great! Please up vote