If Sun Cosmetics were to use both coupons and sweepstakes in promoting After-Sun Aloe, it would be using a(n) _____ promotion.
a. overlay
b. intracompany tie-in
c. intercompany tie-in
d. cooperative
e. synergistic
Question 2
The primary complaint about the commission system from the ad agencies is that ______.
a. 15 percent compensation is too much
b. 15 percent compensation is too little
c. it is too difficult to track time
d. the hourly fee is too low
e. outcome is too subjective to measure