Author Question: Online sweepstakes and contests (along with online games) appeal to consumers and also further the ... (Read 102 times)

penguins · **on:** Jun 28, 2018

Online sweepstakes and contests (along with online games) appeal to consumers and also further the interest of brands by ______.
a. enabling the expansion of a brand's opt-in e-mail database
b. building consumer interaction with the brand
c. creating awareness
d. a and b only
e. a, b, and c

Question 2

In the past, what was the standard media commission paid to advertising agencies?
a. 5 percent
b. 10 percent
c. 15 percent
d. 20 percent
e. 25 percent