To increase sales of Mountain Pure bottled water, the company is considering using a price-off offer. Which of the following would NOT represent a reasonable objective for using this form of sales promotion?
a. The company wants to reward present users for their past brand allegiance.
b. The company wants to load consumers.
c. The company wants to establish repeat purchase.
d. The company wants to ensure that promotional dollars do in fact reach consumers.
e. None of these are correct.
Question 2
Which of the following is a way advertisers can perform the advertising function?
a. purchase advertising services on an as-needed basis from specialized agencies
b. use a full-service advertising agency
c. use an in-house advertising operation
d. a and b only
e. a, b, and c
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