Author Question: Which of the following is the typical range of the reduction for a price-off promotion? a. 2-5 b. ... (Read 18 times)

Lisaclaire · **on:** Jun 28, 2018

Which of the following is the typical range of the reduction for a price-off promotion?
a. 2-5
b. 5-10
c. 9-15
d. 10-25
e. 15-30

Question 2

Which of the following is consistent with the advertising = information approach to advertising's role in the economy?
a. Consumers perceive fewer substitutes for advertised brands.
b. Advertising affects consumer preferences and tastes.
c. Advertising changes product attributes.
d. Firms are insulated from potential rivals.
e. Advertising makes entry possible for new brands by communicating product attributes to consumers.