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Author Question: For manufacturers, the Buy X, Get 1 Free form of premium serves the primary purpose of _____. a. ... (Read 40 times)

asan beg

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on: Jun 28, 2018
For manufacturers, the Buy X, Get 1 Free form of premium serves the primary purpose of _____.
 a. reinforcing brand image
  b. creating long-term relationships with customers
  c. enhancing advertising efficiency
  d. rewarding a brand's loyal customers or encouraging trial
  e. reinforcing other marketing communications messages

Question 2

Customers are known to be more responsive to retailers' price deals when retailers _____.
 a. use rebate offers
  b. advertise those deals
  c. offer coupons
  d. provide additional incentives
  e. include in-package premiums


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vickyvicksss

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

b


asan beg

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

patma1981

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Reply 3 on: Yesterday
Gracias!

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