Author Question: Explain the circumstances when sampling is appropriate.[br][br][b][color=green]Question ... (Read 31 times)

jrubin · **on:** Jun 29, 2018

Explain the circumstances when sampling is appropriate.

Question 2

Advertising has not been demonstrated to influence brand switching.
a. True
b. False
Indicate whether the statement is true or false

kristenb95 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

Ideal circumstance for sampling include:
1 . Sampling should be used when a new or improved brand is either demonstrably superior to other brands or when it has distinct relative advantages over other brands that it is intended to replace. If a brand does not possess superiority or distinct advantages, it probably is not economically justifiable to give it away.
2 . Sampling should be used when the product concept is so innovative that it is difficult to communicate by advertising alone. In general, sampling enables consumers to learn about product advantages that marketers would have difficulty convincing them of via advertising alone.
3 . Sampling should be used when promotional budgets can afford to generate consumer trial quickly. If generating quick trial is not essential, then cheaper trial-impacting promotional tools such as coupons should be used.

Answer to Question 2

False