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Author Question: Sampling to college students at the beginning of a new school year or to new parents in hospital ... (Read 144 times)

sam.t96

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Sampling to college students at the beginning of a new school year or to new parents in hospital maternity wards are examples of _____ sampling.
 a. high-traffic location
  b. brand-image
  c. life-cycle
  d. change-point
  e. hedonic

Question 2

The traditional view states that advertising objectives should not be stated in terms of _____.
 a. sales or market share gains
  b. brand awareness
  c. attitude change
  d. purchase intentions
  e. creating brand loyalty



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scrocafella

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Answer to Question 1

d

Answer to Question 2

a





 

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