Generally speaking, consumers are more responsive to _____ ...

[KimWrice]

Generally speaking, consumers are more responsive to _____ rewards.
 a. immediate
  b. delayed
  c. hedonistic
  d. utilitarian
  e. monetary

Question 2

Which of the following is NOT a requirement for setting marcom objectives?
 a. Objectives must specify the amount of change.
  b. Objectives must be stated in terms of profits.
  c. Objectives must be realistic.
  d. Objectives must be internally consistent.
  e. Objectives must be clear and in writing.

[janeli1]

Answer to Question 1

a

Answer to Question 2

b