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Author Question: Generally speaking, consumers are more responsive to _____ rewards. a. immediate b. delayed c. ... (Read 57 times)

KimWrice

  • Hero Member
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  • Posts: 579
on: Jun 29, 2018
Generally speaking, consumers are more responsive to _____ rewards.
 a. immediate
  b. delayed
  c. hedonistic
  d. utilitarian
  e. monetary

Question 2

Which of the following is NOT a requirement for setting marcom objectives?
 a. Objectives must specify the amount of change.
  b. Objectives must be stated in terms of profits.
  c. Objectives must be realistic.
  d. Objectives must be internally consistent.
  e. Objectives must be clear and in writing.


janeli1

  • Sr. Member
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  • Posts: 330
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

b


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