Retailers typically hire another company, called a clearinghouse, ...

[AEWBW]

Retailers typically hire another company, called a clearinghouse, to sort and redeem coupons.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

One reason why it is essential that objectives be established prior to making marcom implementation decisions is that objectives provide _____ against which results can be measured.
 a. management consensus
  b. guidelines
  c. standards
  d. effects
  e. a hierarchy

[katheyjon]

Answer to Question 1

True

Answer to Question 2

c

[AEWBW]

Thanks for the timely response, appreciate it

[mcarey591]

Great answer, keep it coming