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Author Question: Which of the following is a type of promotion used by retailers? a. coupons b. frequent-shopper ... (Read 72 times)

stevenposner

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Which of the following is a type of promotion used by retailers?
 a. coupons
  b. frequent-shopper programs
  c. price deals
  d. premiums
  e. All of these are correct.

Question 2

When firms choose to reduce advertising expenditures if a brand is performing well or during periods of economic recession, this is referred to as _____.
 a. disinvesting
  b. disintermediation
  c. divesting
  d. discharging
  e. harvesting



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isabelt_18

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Answer to Question 1

e

Answer to Question 2

a




stevenposner

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Reply 2 on: Jun 28, 2018
Wow, this really help


bdobbins

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Reply 3 on: Yesterday
Gracias!

 

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