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Author Question: The most popular sales promotion tools in retailing are premiums, frequent-buyer programs, coupons, ... (Read 51 times)

Themember4

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on: Jun 29, 2018
The most popular sales promotion tools in retailing are premiums, frequent-buyer programs, coupons, in-store displays, contests and sweepstakes, product demonstrations, and sampling.
 
 Indicate whether the statement is true or false

Question 2

A retailer that carries such a large quantity of merchandise in a single category at such good prices that it makes it impossible for customers to walk out without purchasing what they need, thus killing the competition, is known as a(n):
 a. capital-based retailer.
  b. category killer.
  c. divertive competitor.
  d. killer bee.
  e. supercenter.


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ttt030911

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T

Answer to Question 2

B


Themember4

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

scottmt

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Reply 3 on: Yesterday
Gracias!

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