Author Question: The most popular sales promotion tools in retailing are premiums, frequent-buyer programs, coupons, ... (Read 90 times)

Themember4 · **on:** Jun 29, 2018

The most popular sales promotion tools in retailing are premiums, frequent-buyer programs, coupons, in-store displays, contests and sweepstakes, product demonstrations, and sampling.

Indicate whether the statement is true or false

Question 2

A retailer that carries such a large quantity of merchandise in a single category at such good prices that it makes it impossible for customers to walk out without purchasing what they need, thus killing the competition, is known as a(n):
a. capital-based retailer.
b. category killer.
c. divertive competitor.
d. killer bee.
e. supercenter.