Author Question: Manufacturers use sampling in their marcom programs in part to leverage trade support. a. True b. ... (Read 70 times)

Sportsfan2111 · **on:** Jun 29, 2018

Manufacturers use sampling in their marcom programs in part to leverage trade support.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Because the effect of marcom is so difficult to assess, CEOs and financial officers are demanding less accountability from marcom programs.
a. True
b. False
Indicate whether the statement is true or false